About Pocket EKG
Hospital Info for Pocket EKG Physician Info for Pocket EKG
Patient Info for Pocket EKG
Pediatric Patient Info for Pocket EKG
Press Room for Pocket EKG
Contact
Current Patients
Pediatric Patients
Bring in new patients
Partner with hospital
Return on Investment
Enrollment/Pricing
Clinical References

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POCKET EKG &
MARKETING YOUR PHYSICIAN PRACTICE


doctor patient"With the Pocket EKG Service as our primary marketing program, Pikes Peak Cardiology has experienced a 42% increase in new patient appointments since 2005; an average annual increase of 7%, which is significant."

William Mantia, CEO
Pikes Peak Cardiology, LLP


Current Patients

Your practice establishes a protocol to determine which patients are eligible to receive a Pocket EKG medical id card and optional patient satisfaction survey; eligible patients may include:ekg cards

  • Pacemaker Clinic Program

  • Cardiac Arrhythmia Program

  • CHF Clinic Program

  • Lipid Clinic Program

Sample Patient PackageTop

Click Here to download .pdf of Sample Patient Package

Cardiomark Patient Package


TopPediatric Patients & Pediatric Pocket EKG

The Pediatric Pocket EKG is a personal wallet-sized medical identification card that provides essential emergency information and cardiac history on one side, and your actual baseline EKG on the other. The primary care physician and cardiologist are all highlighted on the card front.

Cardiomark pediatric pocket ekg


To Bring in New Patients:

  • EKG Screenings

  • Employer Screenings

  • Word of Mouth Referrals

  • Differentiates your cardiology practice from competitors

  • Brands your group as the regional leader in heart health care

  • Builds patient loyalty and patient satisfaction

"The survey gives an objective cross-section of the practice's results so that we can identify problems early. The marketing program focuses on the three P's of cardiovascular marketing: patients, payors and primary care physicians."

Ronald Blonder, M.D., D.O.,
Pikes Peak Cariology, LLP

(for larger view place mouse over Patient Satisfaction Survery Report image).

Click here to download .pdf sample survey results.

cardiomark Sample Survey

"The data from this survey has been a definite advantage in our contract negotiations.  Many of the payers we contract with are surprised that we have this level of HEDIS-compliant data, and that it is organized by an objective third party intermediary."

William Mantia
MBA, CEO, Pikes Peak Cardiology, LLP
Top

physicians hospitals

Partnering with the Hospital

Partner with a hospital to launch a heart screening campaign: a great cardiology marketing strategy and patient recruitment tool.

The Hospital does the promotion and runs the heart screening:

  • Media campaign directed at target demographic

  • Sign up for heart screening by phone

  • Heart screening held at hospital or in the cardiologist's office

TopCardiologist interprets the EKGs:

  • Interpreted EKGs are processed into Pocket EKG medical id cards.

  • Pocket EKG is mailed to patient with a customized patient package highlighting the cardiologist's name and phone number.


TopReturn on Investment

Click to download

pocket ekg screening diagnostic
hospital downstream revenue
cardiologist downstream revenue
pocket ekg financial breakdown

pass mouse over
category to view info

Top

pocket ekg

TO ENROLL

1. Download and fill out enrollment form.

Pocket EKG Physician Enrollment

2. Email logo to enrollment@cardiomarkllc.com

3. Email patient letter in a word document to enrollment@cardiomarkllc.com

angiogram card4. Email marketing message in a pdf file to enrollment@cardiomarkllc.com

5. Mail completed enrollment form with set up fee to:

Cardiomark, LLC
P.O. Box 929
San Luis Obispo, CA  93406


Pricing

  • One-Time Only Account Enrollment Fee: $950

  • Cost Per Card:
    -Pocket EKG: $20
    -Pocket EKG with Patient Satisfaction Survey: $22
    -Pediatric Pocket EKG: $24
    -Pocket Angiogram: $22

  • Pocket Card Web Application: $500 Per Month


Clinical ReferencesTop

Value of Baseline EKG | Value of EKG Screenings
Employers & Payers | Hospitals & Health Systems

doctor and coupleCardiology Practice Development

  • "Patients treated directly by Cardiologists have a 17% reduction in hospital mortality for Acute Myocardial Infarction."
    (Journal of the American College of Cardiology 1998; 32; 885-9)

  • "The Pocket EKG program demonstrated a 22% increase in new patients for 6 consecutive years."
    (Journal of Cardiovascular Mgmt 2004; 22: 37-41)

  • "28 % of all patients screened (ages 50 – 70) have an abnormal EKG that warrants further study."
    (Data on file at Cardiomark LLC)

  • "The presence of ECG abnormalities should prompt physicians to consider further risk stratification, more intensive therapeutic interventions, or both on modifiable risk factors for primary prevention of cardiovascular events."
    (Circulation 2006; 113; 464-466)

  • "92% of patients surveyed stated that the Pocket EKG card reassured them in their physician's commitment to their cardiac health."
    (Data on file at Cardiomark LLC

ekg doctorValue of Baseline EKGTop

  • "Major and minor ECG abnormalities among older adults were associated with an increased risk of CHD [coronary heart disease] events…adding ECG abnormalities was associated with improved risk prediction beyond traditional factors." (Journal of the American Medical Association. 2012; 307(14): 1497-1505.)

  • "When a baseline EKG is available there is 54% reduction in Unnecessary Hospitalization."
    (J Gen Intern Med 1990; 5: 381-388)

  • "79% of Physicians found a baseline EKG facilitated a more rapid and accurate diagnosis and treatment."
    (American Journal of Medicine 1991; 91: 576-583)

  • "All adults over age 40 should have a baseline EKG and initial evaluation even if there is no apparent heart disease or dysfunction."
    (Journal of the American College of Cardiology 1992; 19; 473-481 ACC/AHA Task Force Report)

  • "Professional Societies that recommend baseline EKGs for all adults over the age of 40."
    (The American Academy of Family Practice, The American College of Cardiology, The American Heart Association, The U.S. Department of Health and Human Services, The National Institutes of Health, and The National Heart, Lung, and Blood Institute)

screeningsValue of EKG ScreeningsTop

  • "There 110 conditions that can be diagnosed with a 12 lead ECG."
    (ACC/AHA Clinical Competence Statement on Electrocardiography)

  • "Persistent, minor, nonspecific ST-T abnormalities are associated with increased long-term risk of cardiac related mortality. This information underscores the value of including nonspecific ECG findings in the overall assessment of cardiovascular risk."
    (Journal of the American Medical Association. 1999; 281:530-536)

  • "The presence of ECG abnormalities should prompt physicians to consider further risk stratification, more intensive therapeutic interventions, or both on modifiable risk factors for primary prevention of cardiovascular events."
    (Circulation 2006; 113; 464-466)

  • "Among asymptomatic postmenopausal women, ECG abnormalities are associated with increased risk of cardiovascular events and mortality. An abnormal Electrocardiogram in this patient population is associated with a 31% increase of cardiovascular events."
    (Journal of the American Medical Association. 2007; 297:978-985)

  • "ECG screenings of athletes for cardiomyopathies is a lifesaving strategy. A 12-lead ECG is a sensitive and powerful tool for identification and risk stratification of athletes with cardiomyopathies."
    (European Heart Journal (2005) 26, 516–524)

  • "ECG abnormalities such as prolonged QT interval can predispose the diabetic patient to life-threatening cardiac arrhythmias and sudden death. Diabetic neuropathy also can reduce appreciation of ischemic pain, which may delay appropriate medical therapy and lead to death."
    (American Family Physician 2005; 71:2123-8, 2129-30)

doctor womanEmployers and PayersTop

  • "$ 12 billion per year spent on unnecessary admission of patients with "chest pain"
    (DRG handbook Washington DC. 1997)

  • "When a baseline EKG is available there is 54% reduction in unnecessary hospitalization."
    (J Gen Intern Med 1990; 5: 381-388)

  • "The direct and indirect cost (e.g., lost workdays and productivity) costs associated with Cardiovascular Disease are estimated to be almost $300 billion per year."
    (American Heart Association. 2001 Heart and Stroke Statistical Update. Dallas, Texas: AHA 2000.)

  • "Cardiovascular disability is the leading cause of premature and permanent disability in the United States, accounting for 19% of all disability payments by the Social Security Administration."
    (American Heart Association. 2001 Heart and Stroke Statistical Update. Dallas, Texas: AHA 2000.)

doctor groupHospitals and Health SystemsTop

  • "Pocket EKG demonstrated a 333% return on investment. The Pocket EKG Screening program generated $1,684,643 in new revenue. There was $44.78 in new revenue generated for every $1 spent. Control group response rate was 1.61% and the Pocket EKG solicited group response rate 5.36%."
    (2002 CPM White Paper;16-17)

  • "10% of all people by the age of 35 have abnormal EKG's and that figure rises to 25% by the age of 60."
    (Journal of the American College of Cardiology 1992; 19; 473-481 ACC/AHA Task Force Report)

  • "28 % of all patients screened (ages 50 – 70) have an abnormal EKG that warrants further study."
    (Data on file at Cardiomark, LLC)

  • "When a baseline EKG is available there is 54% reduction in unnecessary hospitalization."
    (Journal of Gen Intern Med 1990; 5: 381-388)

 

Hospitals
Physicians
Patients

TESTIMONIALS

"If I hadn't have been screened, my first sign of heart trouble would have killed me."

Paul M.
Pocket EKG screening participant who underwent successful triple bypass surgery as a result of the screening


"The Pocket EKG screening
service has been extremely
popular in our community.
It has helped us increase ROI
and build physician relations."

Brian York,
Marketing Consultant,

Sentara Healthcare
Client for Over 6 Years


"With the Pocket EKG Service
as our primary marketing
program, Pikes Peak Cardiology
has experienced a 42%
increase in new patient
appointments since 2005;
an average annual increase
of 7%, which is significant."

William Mantia, CEO,
Pikes Peak Cardiology, LLP

Client for Over 10 Years


"The card, which presents patients' baseline 12-lead ECG results on one side and vital patient information – blood type, cardiac conditions, allergies and medications – on the other, not only promotes practice loyalty, but boosts referrals."

Ronald Blonder, DO
Pikes Peak Cardiology, LLP
Client for Over 10 Years

About Pocket EKG
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